Dewi’s hobby that got out of hand started out of frustration with the difficult terminology on the average cosmetics label. For consumers, these are often difficult to read, while your body absorbs a lot of what you put on it. Compare it to food: you also want to know what you are consuming, right? With this mission in mind – to create practically edible cosmetics – Dewi started The Lekker Company (formerly Lekkerineenpotje). The Lekker approach to skincare is simple: keep your skin healthy and happy by using natural and nourishing ingredients. All ingredients in Lekker products are carefully selected to create 100% vegan and cruelty-free formulas. The team is passionate about creating honest skincare, and they do this as consciously and sustainably as possible.