Aphyta is a brand that stands for 100% natural, plant-based skincare without parabens, silicones, synthetics and microplastics. The products are made from organic extracts and oils, and are gentle on both the skin and the environment. Founder Ava started the brand in 2018, inspired by her childhood with natural food and care. Aphyta's mission is to have at least half of all skincare products be of natural origin by 2030.